Art is the virtualization of the daily life of an artist.

Sardine & Tobleroni at work
– a video film installation

the relationship between the process of creating work and showing work to an audience
in the form of a public exhibition

Concept
This film Sardine & Tobleroni at work consists of a collection of footage showing Sardine & Tobleroni at work in their London studios as well as outside the studios preparing and attending exhibitions. The film virtualizes the process of creating work in opposition to showing the finished product to an audience.

Background
From our own experience there is a vast difference between the two. There is a predominant element of creative freedom and some sort of profound joy in creating work, in constructing one's very own world, reality or dream reality. However, showing the work to an audience in the form of an exhibition is very different. One could describe it as empty, lifeless, separated from the artist, his or her environment, constructed by someone else who is not able to capture the essence of the creative process that produced the work on display. The point is that there is a separation between the creative process and the showing of its outcome.

Even though the construction of the work is fuelled by above mentioned creative freedom and joy, it does not really reflect these elements. One can argue about this point. Some might say that these elements are manifested in the way a certain paint stroke has been executed for example. However, we are not discussing the outcome of the creative process with this film. We are merely discussing the separation of the creative process and the showing of the work.

This film does not show art as the audience knows it, it simply shows the process of it, the making of it. Note that the footage of this film has not been created with the intention of producing art. However, showing the footage in the manner it is composed and as a projection in the context of an art exhibition/event turns it into piece of art positioning itself in-between the creative process and the showing of work. It could be described as a piece of hybrid art.

Conclusion – Non-conclusion
Art work on display (including performance) represents the artist's thought and work. It is a mere representation and nothing more, a kind of a symbol. The same applies to social networks sites such as facebook or myspace. Profiles of people that exist in the virtual reality of the Internet but might differ from the actual physical reality one is born into. Which one is real? We don't know. A profile is constructed by one user and perceived as real by another user in the virtual reality creating an image that can have a strong impact or consequences in the way people communicate and therefore create, re-create and de-create (destruction = a form of construction, creation). Our body dies in the physical reality but we can continue to exist on the net as part of a program separated from the idea of one's existence unaware of the physical person outside the digitized universe. Now talking about art, we separate the artist from his or her art work that can continue to exist after the physical death of the artist as a piece of physicality, idea or concept.

We are asking/exploring the following questions regarding the process, the displayed work (this film) and the nature of the film.

Which one is real?
Which is not real?
Which one is beyond real?
Which one perceived as real?
Which one is not considered real?

Ways of how to show the footage

Two versions of projection:

Frist Method:
Projection of single screens on three to four walls in a space. Three to four projectors needed.
Click on or copy and paste the following link in order to see a preview of the video installation: http://www.youtube.com/view_play_list?p=5D246065C8A2D2F2&search_query=sardine+tobleroni

Second Method:
Split screen projection onto single wall or across a room onto different wall.One projector needed.
Click on or copy and paste the following link in order to see a preview of the video installation: http://www.youtube.com/watch?v=dbaeRP86Zc8